Understanding your guest’s journey is the key to true personalization. By knowing their needs, you can offer the right services at the right time.
What can you do to Personalize Your Hotel’s Guest Experience?
It only takes one click for you to select one property over another. Competing against each other is fierce. In order to hold ground, you must stand out from the crowd.
It is important for hoteliers to remember that personalized services in hotels go beyond amenities and discounts. Rather than an option, it is now mandatory. Make sure you are attentive and good at listening to ace the art of personalization.
Here are five tips for delivering a personalized guest experience:
1. Keep track of guest profiles at your fingertips-
In order to identify repeat guests and delight them, hotels should have information like contact details, stay history, birthdays, and anniversaries. With technology, gathering such crucial information is no longer a difficult task.
Data collection and storage can be made more efficient by using an automated PMS system like Numerah. It helps you have all the necessary details right at your fingertips at any given time.
2. Involvement of your employees and management-
Personalization in the hospitality industry is essential for a quality guest experience. Caring about your guest’s interests can help you go a long way in building guest loyalty. A personalized hotel experience can be offered with the appropriate PMS and CRM tools.
You may send your guests an email about their birthdays or anniversaries. Gestures like interacting with the guests during check-in can give your guests a positive personalized hotel experience.
3. Invest in developing relationships-
The essence of guest engagement cannot be replaced by technology when it comes to personalization in hotels. When it comes to hospitality, a warm welcome and a smiling face will never let you down. Getting to know your guests better can be achieved by building a rapport with them.
4. Using appropriate technology-
With the help of technology, hotel employees can focus on tasks that require emotional intelligence. Providing more time for interaction with guests will improve engagement. As a result, guests are more satisfied, they feel valued, and they might even become loyal guests.
5. Farewell with fond memories-
Say goodbye to your guests in a thoughtful manner. The more satisfied your guests are before leaving your property, the more likely they will be to return. You will also be recommended to their friends and family by them. In order to gain business and build a brand, it is one of the most effective ways to do so.
Conclusion
With technology making travel seamless and intuitive, hotel staff should focus on creativity and emotional intelligence to create a personalized guest experience.
Numerah provides a 360-degree solution to manage any hotel; from rooms, sales & Catering, housekeeping, restaurants, human resources, and all areas of hospitality management. Try it out for free!