Today’s best and most advanced PMS systems operate more broadly and deeply than ever before, storing data from a large number of guest touchpoints. When that data is compiled, it forms rich guest profiles that help your hotel customize services across your hotel and accommodate guests’ specific needs and preferences.
benefits of managing guest profiles
Email Campaigns: One of the most fantastic ways to leverage Hotel CRM software is for automating marketing email campaigns against the database. Emails can be personalized using the database information to help nurture relationships. Staying in contact between stays with email campaigns can spark return visits and encourage positive online user feedback on social media. If your hotel is based on local seasonal activities, it’s easy to automate seasonal campaigns by publicizing yearly events and targeting local and international guests.
Centralized Profile Database: Historical or conversational data relating to customer information is captured into a centralized database to allow sales reps and other hotel staff to access them at any time. This valuable data whether related to reservations, social media contacts, or client reviews is updated in real-time so information is always up to date and relevant. Numerah, Guest profile management allows associates to maintain guest statistics to refer to whenever the guest visits, allowing them to recognize each guest personally. Since the data is created and updated in one place, the risk of duplication and incorrect data is minimized.
Customer Experience: Elevating customer experience can be achieved by sending out personalized automated confirmation emails when a booking has occurred. Information from the CRM system can be used to recommend nearby attractions or adding a personal touch to the room based on the customer’s captured profile. For example, the customer may have booked the spa in previous visits or required specific room accommodations. This information can prove valuable to enhance customer experience, thereby encouraging repeat visits.
Numerah with its smart tools provides convenience in managing guests’ stay makes the end user ensure enhancing the guest experience and efficient personalized attention allows them to ‘WOW’ each guest.